Who We Are

        The company is well known for providing result oriented creative, fully understanding the need of the hour by providing result oriented and cost effective options to each of the client they service. After soaking in the essence of the management’s idea of marketing, BMI (Benchmark International) provides precision mark creative solutions to create the impact, resulting in mobilization of the ‘customer mindset’ towards the client and their products in terms of business.


        Benchmark Intl. is well known for their ‘purpose defining’ and that precisely sets them distinctly above its competitors. The purpose-oriented ad-creative provided by Benchmark has proven to achieve the purpose for many a client both in India and abroad.


        With a creative design staff strength of 34 which is a commendable feat in itself vis-a-vis the industry average, the company boasts a high rate in terms of professionalism and service which is the chore of creative advertising. The company has its corporate office in its own building at Trichur with well functioned operational offices in Bengaluru (Brigade Road), Cochin (opp. Holiday Inn, Bypass) & Delhi (DLF Buildings, Mayur Vihar Phase 2)


        The thick market experience gained by Benchmark catering to clients of varied industries has helped them in zeroing down on the exact marketing requirement of the client and establishing the all important ‘connect’ with the customers.


        The clients who have associated with Benchmark has remained and continues the relations and business contracts till date, which itself is a proof of the result orientation and service rendering ability of the firm. The main clients who have been established by Benchmark creatively are Inshape, Sulthan Diamonds & Gold, Bharathi Steels, Geepas Electronics, Emirates Home Interiors,PlayersClub Innerwear, Mysore Dairy farm, Caico Squash, Papjo Foods, Nehru College, Vinayaka Food products, Tasty Nibbles, GeeriPaiJewellery, Onion&Spices, Campina chocolates, Elite supermarket, Cawin LEDs, Volvo-Eicher trucks, UncleJohnIcecreams, Telcon Dubai, Krosswaiz Footwear, B-Fit Fitness Equipments, Al Rawabi Milk Products, HFLL Bank, Karnataka Bank, Crust&Crumb Foods, Swad Foods,Pooram NBFC, Palm Labs, French Dairy Icecream, Kerala Forest Research Institute, Pavizham Rice, Nirapara, EFC chicken and many a list to continue.


        The expertise of Benchmark Intl. ranges from Shoot Ads to Print Creative to Online Creative to Tailor-made Creative as per requirement and the need of the hour.


        Benchmark Intl. has been the only Indian company to have directed Hon’ A. R. Rahman post his Oscar. A lot of National Celebrities including Shruthi Haasan,Juhi Chawla, Vasundhara Das, Prabhu, Priya Mani, Mamtha, Asha Sharat, Mia, Arya, Nadhiya Moidhu, VijayBabu and so on have been roped in for various commercials by Benchmark.


gopinath menon, benchmark international

Gopinath Menon

Mastering the art of presentation,Mr.Gopinath Menon(Gops) seems to have zeroed down on result orientation coupled with terrific visualization of an idea,thus helping the viewer engrave the purpose deep inside the mind,which is the ultimate aim of every client who wishes to advertise.

Each visual/shot in his advertisement is done with a specific purpose and a lot of homework,thus ensuring the ad commercial enhances the image of the client & gets results in terms of economy.He believes in shouldering the vision of the management and take it to the next level by providing the necessary impetus of contributing to the overall growth in various areas.

The vast experience he has gained in the field of marketing helps him in designing the most effective tool for his clients.Hence each ad he directs and designs becomes invaluable for the client in terms of business growth.He believes ad films are an art form with a 'specific purpose' decided by the client and not an arena for art-excellence alone.This intelligent ad making is what sets him apart from his competitors.

The motto he promotes is ROI,which can be termed as " Result Oriented Intelligence" and "Return on Investment" ​

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