Sulthan Diamonds & Gold
A fast renowned jewellery group from Kanhangad, Kerala which got its wings spreaded to various regions of Karnataka state. BMI (BenchMark International) transformed the role of portraying & fixing Sulthan jewellery group towards a royal position (as its name) among other jewellery groups.
Strategy Development & Media planning
BMI played a major role to perk up various Jewel themes of Sulthan by fixing THE MUSIC MAESTRO, Mr. A.R. Rahman, as the brand ambassador. Another Chocolate version of Sulthan D & G, portrayed by the brand ambassador Ms. Shruthy Hassan, also made a boost, especially in Karnataka. Mastering the art by splendid theme visualisation as ever, BMI executed the advertising well. And the whole applause should go to our CEO, Mr. Gopinath Menon, for bringing out The TVC ad outstanding. That outdid the other promotional activities taken apart. The perception of the theme went intelligently, yet artistically, that ended up in the result orientation of the brand, what we call as ROI (Result Oriented Intelligence).